ROSSINiLLUMINA » history https://www.rossinigroup.it/blog/en/ Fri, 31 May 2019 13:53:38 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.24 From the catalogue to the magazine https://www.rossinigroup.it/blog/en/from-the-catalogue-to-the-magazine/ https://www.rossinigroup.it/blog/en/from-the-catalogue-to-the-magazine/#comments Mon, 26 Oct 2015 14:00:08 +0000 http://rossinigroup.it/blog/?p=1009 Even back in the day, before the introduction of the first marketing theories from the USA, for Rossini’s company, communication was already a commercial imperative: it never skipped a catalogue, Christmas wishes to its customers every year, as well as sponsoring here and there and introducing the first advertisement on the sector magazines. Regardless of the general trend, year after year, the company took a budget for sales and promotion tools into account, invested in the purchase of advertising spaces on the press, since the first specialized newspapers devoted to the public or professionals, rather than being generalist, were arising. If the company was not satisfied with a single page, it used to agree an editorial space with the publisher (free of charge, but only in respect of a planning table for a fee) where it could tell about the company itself in addition to the products, maybe celebrating a 60th anniversary, an important milestone even in the eighties.

]]> https://www.rossinigroup.it/blog/en/from-the-catalogue-to-the-magazine/feed/ 0 The Plexiform Brand https://www.rossinigroup.it/blog/en/the-plexiform-brand/ https://www.rossinigroup.it/blog/en/the-plexiform-brand/#comments Wed, 20 May 2015 13:41:33 +0000 http://rossinigroup.it/blog/?p=684 In 2012, RossiniGroup acquired Plexiform, an Italian manufacturer that for almost 50 years has been engaged in the design, production and marketing of lighting fixtures characterised by cutting-edge solutions.

The catalogue offers different lighting products, including LED and traditional systems, with a particular vocation for custom systems. All stages, from design to prototyping, industrialization, production and sale, are rigorously Made in Italy.

Plexiform creates innovative solutions for architects, interior designers and lighting designers, all complying with industry standards EN 60598, and characterised by high performance combined with energy saving, visual comfort and an emotional role played by light.

These lighting fixtures are ideal for office, retail and residential spaces, and are tested in the laboratories with the support and collaboration of LED manufacturers. The EN ISO 9001:2008 internal certification and a list of qualified suppliers allow the manufacturer to achieve high quality standards and confirm the excellence of the Made in Italy products.

In April 2015, under the supervision of  RossiniGroup, the brand was showcased to the public during the international fair Euroluce, with a totally new catalogue that includes a series of LED-based products featuring both high and low power consumption. The catalogue introduced 14 new LED product categories, a real turning point for Plexiform, which, besides new solutions, continues to improve its traditional products, albeit in a revised design, in order to accommodate LED lights. Such products are studied and designed to combine technology and aesthetics, reduced dimensions with high performance, with the aim of providing customers with high-end quality products. They are characterised by an essential, clear and minimal design, featuring modern and elegant shapes with finishing options that extend the range of architectural products on offer.

Plexiform is founded on the following: an important history and a constant look to the future.
Plexiform, it’s a r-evolution.

OFFICIAL WEBSITE

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